🏫 Academy of Product Management
The channel offers a wealth of knowledge for entrepreneurs, particularly those interested in product management.
If you’re an entrepreneur who wants to learn how to build and launch successful products, you might want to check out the Academy of Product Management YouTube channel. This channel is run by Sondra Orozco, a former product lead at Google who has a bachelor’s degree from MIT and has spent 15 years in tech, including over 10 years as a product manager. Sondra shares her insights and tips on product management topics such as product strategy, product development, product launch, product metrics, and more.
📖 What can you learn from the Academy of Product Management?
The Academy of Product Management offers short and engaging videos that cover various aspects of product management. Some of the videos are:
Slack’s 5 Product Lessons - Stewart Butterfield: In this video, Sondra analyzes the product lessons that Slack’s co-founder and CEO Stewart Butterfield shared in an interview. She explains how Slack used customer feedback, user research, experimentation, and storytelling to create a product that millions of people love and use every day.
Slay Product Strategy in 3 Netflix Steps: In this video, Sondra reveals the three steps that Netflix uses to create a winning product strategy. She shows how Netflix defines its vision, identifies its target market, and prioritizes its features based on customer value and business impact.
Do 10 things that don’t scale - Paul Graham: In this video, Sondra discusses the famous advice from Paul Graham, the co-founder of Y Combinator, to do 10 things that don’t scale when you’re starting a new product. She gives examples of how successful startups like Airbnb, Stripe, and Dropbox did things that didn’t scale to validate their ideas, acquire their first users, and learn from their feedback.
How Duolingo’s DAUs exploded, again: In this video, Sondra examines how Duolingo, the popular language learning app, increased its daily active users (DAUs) by 30% in 2020. She explains how Duolingo used gamification, personalization, and social features to motivate and engage its users.
🔎 How is the Academy of Product Management different from similar channels?
Many YouTube channels talk about product management, but the Academy of Product Management stands out for several reasons:
It’s based on real-world experience. Sondra has worked as a product manager for Google, where she led teams that built products such as Google Photos, Google Maps, and Google Assistant. She has also worked as a product consultant for startups and enterprises. She draws from her own experience and lessons learned to teach product management concepts and best practices.
It’s focused on practical and actionable advice. Sondra doesn’t just talk about theory or concepts. She gives concrete examples and tips that you can apply to your product. She also provides templates, frameworks, and resources that you can use to improve your product management skills and processes.
It’s entertaining to watch. Sondra has a lively and humorous style of presentation that makes her videos enjoyable and easy to follow. She uses animations, graphics, and memes to illustrate her points and keep you engaged.
👨💻 How can you apply the information from the Academy of Product Management to your business?
The Academy of Product Management can help you become a better product manager and entrepreneur by providing you with valuable knowledge and guidance on how to:
Define and communicate your product vision and strategy. You can learn how to craft a compelling product vision that aligns with your business goals and customer needs. You can also learn how to create a product strategy that outlines your target market, value proposition, and key features. You can use tools like the product vision board, the lean canvas, and the product roadmap to communicate your product vision and strategy to your team and stakeholders.
Develop and launch your product effectively. You can learn how to follow an agile and iterative product development process that involves testing your assumptions, validating your ideas, and building your minimum viable product (MVP). You can also learn how to launch your product successfully by planning your launch strategy, preparing your launch checklist, and measuring your launch results. You can use tools like the hypothesis statement, the prototype, and the launch plan to develop and launch your product effectively.
Grow and optimize your product performance. You can learn how to measure and improve your product performance by defining and tracking your product metrics. You can also learn how to optimize your product by conducting user research, analyzing user feedback, and running experiments. You can use tools like the product scorecard, the user interview, and the A/B test to grow and optimize your product performance.
I hope you found this newsletter helpful and informative. If you want to learn more about product management, you can subscribe to the Academy of Product Management YouTube channel and watch more of Sondra’s videos.
YouTube Corner
Channels of the week:
