🏋Anti-Comfort Businesses
Defy the ordinary and rake in millions.
Hi there, Welcome to our new readers since last Friday, joining our community of business nerds.
Every Friday we share episodes from interesting channels you can check out on YouTube.
In this week’s episode of My First Million, Shaan Puri and Sam Parr dive into the intriguing world of anti-comfort businesses. Buckle up, because these ventures defy the ordinary and rake in millions. Let’s break it down:
The Speed Project: Imagine a relay race from Los Angeles to Las Vegas, with no official route, no support, and no sleep. That’s the Speed Project! Teams of runners embark on this grueling 340-mile journey, pushing their limits and redefining endurance. It’s not about comfort; it’s about the thrill of the challenge.
The Monkey Run: Forget luxury safaris. The Monkey Run sends adventurers on a wild ride across the Sahara Desert using nothing but tiny motorcycles. No GPS, no backup, just pure grit. Why? Because comfort zones are for the uninspired.
Barkley Marathons: If you thought regular marathons were tough, meet the Barkley. Set in the unforgiving Tennessee wilderness, this ultramarathon is a brutal test of mental and physical strength. Runners navigate treacherous terrain, dense forests, and unpredictable weather. Comfort? Not a chance.
🔥 Iconic Branding: Shaan drops wisdom on luxury branding: “The definition of luxury is dominating your customer.” Harvard, anyone?
💡 Remixing Ideas: Learn how to put a 10% remix on an existing concept. Greg Isenberg turned corporate merch into a movement with a free jacket. Marissa Mayer hilariously launched Yahoo’s new logo. Innovation thrives on creative twists.
🛏️ $14K Specialty Beds: Cubby Beds proves that comfort isn’t always about thread count. Their specialty beds cater to specific needs, whether it’s better sleep, productivity, or even intimacy. The price tag? A cool $14,000.
🔗 Links:
Remember, comfort zones are for tourists. Real entrepreneurs thrive on discomfort. 🚀
Watch the full episode here: ⬇️
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