How to build a $16.5M newsletter empire in 2 year

This week on nuggets we cover the YouTube channel Risky Business episode where they interview Tyler Denk.

Nuggisode of the week based on the Risky Business YouTube episode on how to build a $16.5M newsletter empire in 2 years (Tyler Denk interview)

How to Launch and Grow Your Own Newsletter Business with Tyler Denk

Key takeaways from a recent interview with Tyler Denk, the CEO of Beehiiv, a newsletter platform that empowers creators and businesses to create, monetize, and grow their newsletters with an all-in-one publishing suite.

Tyler Denk is a serial entrepreneur who started his first business at the age of 15, selling custom t-shirts online. He later co-founded Morning Brew, one of the most popular and successful newsletters in the world, with over 3 million subscribers and $20 million in annual revenue. He sold his stake in Morning Brew in 2020 for $16.5 million and launched Beehiiv, his new venture that aims to democratize newsletter creation and monetization.

In the interview, Tyler shared his journey from being a newsletter writer to a newsletter platform builder and revealed some of the secrets behind his success. Here are some of the highlights:

Why newsletters are a great way to build an audience and a business?

Tyler explained that newsletters are one of the best forms of content creation because they allow you to:

- Build a direct relationship with your readers: Unlike social media platforms, where you have to compete with algorithms and other content creators, newsletters let you own your audience and communicate with them directly via email. You can also segment your audience based on their interests, preferences, and behaviors, and tailor your content accordingly.

- Provide value and solve problems: Newsletters are not just about sharing information, but also about providing value and solving problems for your readers. Tyler said that the best newsletters are those that help people improve their lives, whether it's by educating them, entertaining them, or inspiring them. He also said that newsletters should have a clear value proposition and a unique voice that resonates with your target audience.

- Monetize your expertise and passion: Newsletters are also a great way to monetize your expertise and passion, as you can charge your readers for premium content, access, or services. Tyler said that there are many ways to monetize newsletters, such as subscriptions, sponsorships, affiliate marketing, e-commerce, events, courses, consulting, etc. He also said that newsletters should have a clear business model and a scalable revenue stream that aligns with your value proposition.

How to launch and grow your own newsletter business?

Tyler also shared some practical advice on how to launch and grow your own newsletter business, based on his experience with Morning Brew and Beehiiv. Here are some of his tips:

- Start with a niche: Tyler said that the best way to start a newsletter is to focus on a niche topic that you are passionate about and that has a large enough market potential. He said that you should avoid being too broad or too narrow in your niche selection, as you want to appeal to a specific audience but also have room to grow. He also said that you should validate your niche by doing market research, talking to potential readers, and testing your assumptions.

- Create an MVP (minimum viable product): Tyler said that the next step is to create an MVP (minimum viable product) for your newsletter, which is the simplest version of your product that you can launch quickly and get feedback from your early adopters. He said that you should focus on creating high-quality content that delivers value to your readers, rather than worrying about design or technical details. He also said that you should use tools like Beehiiv that make it easy for you to create, distribute, and monetize your newsletter without coding or designing.

- Grow your audience organically: Tyler said that the most effective way to grow your audience is organically, by leveraging word-of-mouth marketing and referrals from your existing readers. He said that you should encourage your readers to share your newsletter with their friends, family, and colleagues by offering incentives such as rewards, discounts, or exclusive content. He also said that you should use tools like Beehiiv that help you track and optimize your growth metrics such as open rates, click rates, conversion rates, retention rates, etc.

How Beehiiv can help you launch and grow your own newsletter business?

Finally, Tyler talked about how Beehiiv can help you launch and grow your own newsletter business. Beehiiv is a newsletter platform that empowers creators and businesses to create, monetize, and grow their newsletters with an all-in-one publishing suite. With Beehiiv, you can:

- Create beautiful newsletters without coding or designing: Beehiiv lets you create stunning newsletters using drag-and-drop templates or custom HTML/CSS. You can also add multimedia elements such as images, videos, podcasts, polls, quizzes, etc. to make your newsletters more engaging and interactive.

- Distribute your newsletters to your audience seamlessly: Beehiiv lets you send your newsletters to your audience via email or web, and automatically optimizes your delivery time and frequency based on your audience's preferences and behaviours. You can also integrate your newsletters with social media platforms such as Twitter, Facebook, Instagram, etc. to amplify your reach and engagement.

- Monetize your newsletters with multiple revenue streams: Beehiiv lets you monetize your newsletters with multiple revenue streams such as subscriptions, sponsorships, affiliate marketing, e-commerce, events, courses, consulting, etc. You can also set up your pricing plans, payment methods, and billing cycles, and manage your subscribers and payments with ease.

- Grow your newsletters with powerful analytics and insights: Beehiiv lets you grow your newsletters with powerful analytics and insights that help you measure and improve your newsletter performance. You can track and optimize your growth metrics such as open rates, click rates, conversion rates, retention rates, etc. You can also segment your audience based on their interests, preferences, and behaviors, and tailor your content accordingly.

If you are interested in launching and growing your own newsletter business with Beehiiv, you can sign up for a free trial here.

I hope you enjoyed this newsletter and learned something new from Tyler Denk's interview. If you did, please share it with your friends and colleagues who might also benefit from it. If you have any questions or feedback for me, please reply to this email or leave a comment below.

Dive deep here - How He Built a $16.5M Newsletter Empire in 2 Years (Tyler Denk Interview).