How to build a kick-ass distribution business like Starbucks.

Starbucks is not a coffee business but a distribution business.

In this video, Starbucks is presented not as a coffee business, but as a distribution and real estate business, with its stores serving as its distribution channel. The importance of building a strong distribution channel and developing a relationship with potential customers, or goodwill, is emphasized. Building an email list and offering free products in exchange for it is essential to building a successful business. The concept of affiliate marketing is discussed, with a focus on promoting products that offer tangible benefits and using visual aids to increase sales. Failure to follow these guidelines may result in a loss of goodwill and credibility.

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00:00:00 summarize this section. Starbucks is not in the coffee business, but in the distribution and real estate business, as their stores represent their distribution channel. Businesses need to focus on building a solid distribution channel through which goods and services can be sold. To demonstrate this, building a solid relationship with a list of potential customers, called goodwill, is important as it leads to subscribers consuming services and products. Therefore, building an email list and offering a free product, like a book, in exchange for it is essential to building a successful business.

00:05:00 are given a case study of distribution channel marketing strategy using Starbucks as an example. The video explains the concept of affiliate marketing where you promote someone else's product and earn a commission on every sale, focusing on promoting products that will provide tangible benefits to the people on your list. You should also use photographs, videos or personal recommendations to showcase the product's value and increase sales by 100 to 200 per cent. Failure to follow these guidelines may lead to a loss of goodwill and credibility.

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