How to think different with behavioural science.
Learn from the world's best thinkers
Want to learn from the world's best thinkers? This week on Nuggets we cover the YouTube channel Nudgestock where you will learn about behavioural science and how you can use it in your various businesses.
In this issue, we have a special treat for you: a recap of Ogilvy’s annual festival of behavioural science, Nudgestock, which took place on April 14, 2023.
Nudgestock is a day to think differently, where counter-intuitive ideas and real-world case studies are discussed, debated and celebrated by the planet’s boldest thinkers. This year, they had over 30 speakers from various fields and disciplines, covering topics such as sustainability, trust, diversity, creativity, psychology, health, technology and more. They also had a chance to network and interact with each other in a purpose-built 'Nudgeverse', a virtual reality platform that simulates the experience of attending a live event.
If you missed Nudgestock or want to relive some of the highlights, you can watch the full live stream here -https://www.youtube.com/live/TWNADf6yLeA?si=7EoX9KHhFmhjgZI9. You can also browse through the channel's playlists of previous editions of Nudgestock, where you can find gems like John Cleese on how to become more creative, Daniel Kahneman on noise, Maya Shankar on a slight change of plans and many more.
We hope you enjoy watching these videos and learning from some of the best minds in the business. We also hope that Nudgestock inspires you to apply behavioural science insights to your challenges and opportunities. As Rory Sutherland, our Vice Chairman and Nudgestock founder, said in his opening keynote: "Is everything BS? No, but everything can be improved by BS."
But how can Nudgestock be beneficial to entrepreneurs? Well, as entrepreneurs, you are constantly faced with uncertainty, complexity and competition. You need to find innovative solutions to problems that may not have been solved before. You need to persuade potential customers, investors and partners to trust you and your vision. You need to stand out from the crowd and create value for yourself and others.
Behavioural science can help you with all these aspects of entrepreneurship. It can help you understand how people think, feel and behave in different contexts. It can help you design products, services and experiences that are more appealing, engaging and effective. It can help you communicate your message more persuasively and convincingly. It can help you test your assumptions and learn from your failures.
In short, behavioural science can help you become a better entrepreneur. And YouTube Nudgestock can help you learn from the best behavioural scientists in the world. So don't miss this opportunity to boost your entrepreneurial skills and mindset. Subscribe to our YouTube channel today and watch Nudgestock at your own pace and convenience.
YouTube Corner
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