📈 The 5 Marketing Mistakes You Need To Avoid In 2024
Learn more about these marketing mistakes and how to avoid them
Hi there, Welcome to our new readers since last Friday, joining our community of business nerds.
Every Friday we share episodes from interesting channels you can check out on YouTube. In this week's edition of Episode of the Week, today, we’re going to talk about a YouTube channel that’s making waves in the marketing world: Marketing Against the Grain.
If you haven’t heard of it, Marketing Against the Grain is a show hosted by Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), who lead you down the rabbit hole of marketing trends, growth tactics, and innovation.
They cover topics like AI, personal branding, content creation, and more, with a dose of humor and honesty.
In their latest episode, they reveal The 5 Marketing Mistakes You Need To Avoid In 2024. Here’s a summary of what they said:
Mistake #1: Ignoring the power of voice search
According to a report by Juniper Research, voice search is expected to account for 50% of all searches by 2024. That means you need to optimize your website and content for voice queries, using natural language, long-tail keywords, and structured data.
Mistake #2: Relying on outdated metrics
The traditional marketing funnel is dead, and so are the metrics that go with it. Instead of focusing on vanity metrics like impressions, clicks, and leads, you need to measure what matters: engagement, retention, and revenue.
Mistake #3: Neglecting the customer experience
Customer experience is the new battleground for differentiation and loyalty. You need to deliver a seamless, personalized, and delightful experience across all touchpoints, from your website to your email to your social media.
Mistake #4: Underestimating the competition
The barriers to entry for online businesses are lower than ever, and the competition is fiercer than ever. You must constantly monitor your competitors, analyze their strengths and weaknesses, and find ways to outsmart and outperform them.
Mistake #5: Forgetting to innovate
The marketing landscape is changing faster than ever, and you need to keep up with the latest trends and technologies. You need to experiment with new channels, formats, and strategies, and learn from your failures and successes.
To learn more about these marketing mistakes and how to avoid them, check out the full Marketing Against the Grain episode here.
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