🚀 The Future of Marketing: Creators Take the Lead
Why Creators Will Replace Your Entire Marketing Team In 2024
If you’re like most entrepreneurs, you probably spend a lot of time and money on hiring, training, and managing your marketing team.
You know, the people who write your blog posts, design your landing pages, run your social media campaigns, and create your video content.
But what if I told you that in 2024, you won’t need them anymore?
That’s right. According to Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), the hosts of the Marketing Against the Grain podcast, the future of marketing is not about teams, but about creators.
Creators are individuals who have the skills, the passion, and the audience to produce engaging and authentic content that drives growth for your business.
They are not employees, but partners. They are not hired, but sponsored. They are not managed but empowered.
In their latest episode, Why Creators Will Replace Your Entire Marketing Team In 2024, Kipp and Kieran explain why creators are the new marketing superstars, and how you can leverage them to grow your business.
Here are some of the key takeaways from the episode:
Creators have a competitive advantage over traditional marketers, because they have built-in trust, credibility, and influence with their audience. They know what their audience wants, needs, and cares about, and they deliver value consistently.
Creators are not limited by the constraints of your brand, your budget, or your industry. They can experiment with different formats, platforms, and topics, and reach new and diverse audiences that you may not be able to access otherwise.
Creators are not dependent on your tools, your processes, or your systems. They have their workflows, their tools, and their metrics. They can optimize their content for performance, engagement, and virality, without compromising on quality or authenticity.
Creators are not motivated by your goals, your KPIs, or your incentives. They are driven by their vision, their purpose, and their passion. They are not looking for a paycheck but for a partnership. They are not looking for a boss but for a mentor.
So, how can you work with creators to grow your business?
Kipp and Kieran share some practical tips and examples in the episode, but here are some of the main points:
Identify the creators who are relevant to your niche, your product, and your audience. Look for creators who have a strong voice, a loyal following, and a proven track record of creating high-quality content.
Reach out to the creators who interest you, and offer them a value proposition that aligns with their goals, their values, and their audience. Don’t pitch them your product, but your story. Don’t ask them to promote you, but to collaborate with you.
Support the creators who partner with you, and give them the freedom, the resources, and the feedback they need to create amazing content for your business. Don’t micromanage them, but trust them. Don’t limit them, but inspire them.
If you want to learn more about the power of creators, and how to leverage them to grow your business, you should check out the episode here. ⬇️