The Man Behind Mr Beast's $500M Business Portfolio.
How to become a talent manager for creators
Reed Duchscher is an American talent manager and investor, best known as the CEO and Founder of Night Media, a digital management company representing some of the largest content creators on the internet.
He is also known for being the talent manager of YouTube personality MrBeast. Duchscher started his career working as an NFL sports agent before discovering the popular YouTube channel Dude Perfect and realizing that attention was shifting from traditional media to creator-driven entertainment.
In 2015, he started his own talent management company, Night Media, which focuses on management, branding, and business development for digital influencers.
This week on Nuggets My First Million interviewed Reed Duchscher about how he become the person he is today.
Summary of the episode:
00:00:00 - 01:00:00
In this section of the video, the guest discusses the challenges and opportunities in managing talent in the YouTube industry. He explains that his management company serves as a means to access other opportunities beyond talent management, such as building a bigger management company, venturing into different verticals, or starting a venture capital firm. He mentions successful examples in the industry, like Maverick Carter and Scooter Braun, who have built companies that do production, investing, and other ventures. The guest also talks about their packaging business, Night Labs, which allows them to build businesses with creators and take equity. They mention their role in managing MrBeast and their growing business, Feastables. They touch on Kik, a Twitch alternative, and discuss Stake's business model and its partnerships with content creators. The conversation also explores different business ventures and partnerships, the challenges in finding exceptional executives, and the global expansion and localization efforts of their business. The guest emphasizes the importance of creators having ownership in businesses and shares examples of successful creator-led ventures. They also discuss the scale of MrBeast's production company and the wide range of content available on the internet.
01:00:00 - 01:15:00
In this section of the video, the speaker expresses their gratitude to the fans and the podcast for changing their life and showing that it is possible to make a living as a content creator. They thank the listeners for their support and cheers, emphasizing the meaningfulness of this opportunity. The speaker also mentions that the host will still be involved despite leaving the show temporarily. The conversation concludes with a discussion about hiring a new producer and a recommendation for listeners to subscribe to the host's new podcast. Overall, the speaker conveys their deep appreciation for the experience and the positive impact it has had on their life.
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Overall, this episode provides valuable insights into the world of creator businesses and talent management. It’s worth a listen if you’re interested in these topics!
YouTube Corner
Channel of the week:
My First Million
