Welcome to another edition of Episode of the Week, where we bring you the best and the brightest videos from the world of business and entrepreneurship.
This week, we have a special treat for you: a video that explains why avocados will always be expensive and what you can learn from the avocado industry.
Yes, you heard that right. Avocados are not only the ultimate superfood, but also a super case study for aspiring entrepreneurs who want to make it big in the market.
But why are avocados so expensive? And what can you learn from the people who grow, sell, and eat them?
To find out, you need to watch the video "Why Avocados Will Always Be Expensive" by Modern MBA, a YouTube channel that provides contemporary business case studies featuring original analysis of today's most relevant companies, their strategies, and their challenges.
In this video, you will discover:
- How avocados went from being an obscure fruit in Mexico to a global phenomenon that everyone loves and craves.
- How avocados have a complex and risky supply chain that involves many factors, such as climate, pests, labour, transportation, and storage.
- How avocados have a high and volatile demand that is influenced by many factors, such as health trends, social media, marketing, and seasonality.
- How avocados have a high and variable price that is affected by many factors, such as supply and demand, quality, competition, tariffs, and regulations.
The video also gives you some valuable tips for entrepreneurs who want to enter or succeed in the avocado industry, such as:
- How to stand out from the crowd by offering unique value propositions, such as organic certification, fair trade practices, or innovative packaging.
- How to optimize your operations and logistics by using technology, data, automation, or outsourcing to reduce costs, increase efficiency, and improve quality.
- How to diversify your revenue streams by creating complementary products or services, such as avocado oil, guacamole, or avocado toast.
- How to adapt to changing market conditions by being flexible, agile, and responsive to customer needs and preferences.
So what are you waiting for? Grab your avocado toast and watch this video right now.
You will not regret it. And if you do, don't blame us. Blame the avocados.