📺YouTube is about to change
But What Does That Mean for You?
Hi there, Welcome to our new readers since last Friday, joining our community of business nerds.
Every Friday we share episodes from interesting channels you can check out on YouTube.
Let’s talk about Colin and Samir’s latest brainchild – an episode titled "YouTube is About to Change." Spoiler alert: the video world as we know it is headed for a major shakeup, and these guys are here to break it down for you like two industry sherpas guiding you through the Himalayas of content creation.
But what does change mean when you’ve got a platform like YouTube that’s already a wild beast, churning out 500 hours of video content per minute? You’d think, at this point, the thing would plateau. Nope. Instead, YouTube seems to be strapping itself into a rocket and aiming for Mars. So, let’s dive into what Colin and Samir are hinting at, and more importantly, how this affects creators and businesses riding the YouTube wave.
The Adpocalypse 2.0?
Remember the first Adpocalypse? It was when YouTube demonetized certain videos deemed controversial, and advertisers pulled back faster than a cat avoiding a bath. Well, Colin and Samir are dropping hints that another wave of monetization shifts might be on the horizon. But before you start freaking out about your favorite content creators losing their revenue streams, there’s some good news: these changes could actually expand opportunities, not contract them.
Their analysis suggests that YouTube is about to diversify its ad models, creating different paths for creators to get paid. Think mid-roll ads, membership perks, maybe even NFTs. Yup, NFTs. YouTube is leaning into Web3 with potential blockchain-driven content ownership models, making the future of online content even wilder. It’s like going from a Prius to a self-driving Tesla.
From Algorithm Gods to Personal Empires
Colin and Samir touch on a fundamental shift: creators are no longer slaves to the mysterious, moody YouTube algorithm. Instead, we’re moving into an era where building a personal brand outside the platform is essential. The algorithm might still control your initial reach, but maintaining that audience? That’s on you.
They dive deep into how YouTube is pushing features like YouTube Shorts, livestreams, and community tabs to keep creators more engaged with their fanbase. Essentially, YouTube’s starting to look a lot more like a Swiss Army knife, offering creators more tools to diversify how they engage with fans. Instead of a one-size-fits-all approach to video, creators can now offer bite-sized clips, long-form content, and everything in between, ensuring they’re top of mind every time their subscribers open the app.
For businesses, this means it’s no longer enough to just sponsor a single video. Brands need to be looking at how they fit into every type of content being created—whether it’s product placement in a YouTube Short or a full-blown partnership in a long-form series.
A Goldmine for Entrepreneurs
If you're thinking about jumping into YouTube or leveraging it for your business, Colin and Samir’s episode is basically a goldmine. They highlight the growing importance of audience-first businesses – creators are now realizing they don’t need millions of views to be successful. All they need is a highly engaged niche audience.
Imagine you’re selling eco-friendly coffee mugs. Do you need 10 million views? Nope. You need a small, passionate group that loves environmental sustainability, and Colin and Samir hammer home this point. Their episode tells us that even the smallest creators can turn their channels into full-blown brands with the right strategy. It’s not about reaching everyone; it’s about reaching the right people.
Why This Matters for You
In true Colin and Samir fashion, the episode isn’t just a call for creators to change with the times—it’s a roadmap. They make it clear that YouTube's about to become even more of a hybrid platform, merging social engagement with traditional content creation, all while laying the foundation for Web3’s inevitable rise.
For entrepreneurs, this means now is the perfect time to rethink your approach to video content. Whether you’re starting a YouTube channel, building a brand, or looking for new ways to reach your audience, the landscape is evolving, and Colin and Samir’s insights are your first-class ticket to staying ahead of the curve.
YouTube is about to change are you ready? Watch the full episode here ⬇️
YOUTUBE CORNER
Channels of the week:
